The US is looking for ways to re-ignite their economic growth engine - and a study published on the Business Insider website suggests that the solution is simpler than ever.
Copenhagen just published its biannual 2012 Bicycle Account, packed with enough positive data to set any green-minded American's tongue wagging.
With more than one-third of its population commuting to work by bike, the bike-friendly city has benefited in just about every way imaginable: transportation costs, security, branding/tourism, traffic infrastructure and public health.
Here's an excerpt from the report that Andy Clarke, president of the league of American Bicyclists, highlights (via/The Grist):
“When all these factors are added together the net social gain is DKK 1.22 per cycled kilometer. For purposes of comparison there is a net social loss of DKK 0.69 per kilometer driven by car.” 1.22 Danish crowns is about 25 cents and a kilometer is 6/10 of a mile, so we are talking about a net economic gain to society of 42 cents for every bicycle mile traveled. That’s a good number to have in your back pocket."
Let's do a little math:
If the same rate of Americans commuted by bike as our friends in Copenhagen (35 percent), we'd have more than 109 million cyclists on the road.
At $0.42 earned for every mile biked, that means we'd contribute $46 million to the economy each day and nearly $17 billion in a year, most of which would be funneled back into the health industry. via
Imagine what a mindset shift in South Africa might achieve. Jobs, empowerment and prosperity for all.