Friday, 28 September 2012

Bicycle chain poster by Stefan Sagmeiter

Stefan Sagmeister was a speaker at a recent Design Indaba conference in Cape Town and as one of the world's most celebrated graphic designers we pay attention when he, together with Jessica Walsh, turn their attention to anything bicycle related.

Comprised of 4,209 bike chain links, this beautifully detailed new poster was created for, the San Francisco-based bicycle company and came about when PUBLIC asked 27 well-known designers to reinterpret the notion of ‘Public’ with a vision of reclaiming city streets, sidewalks, and spaces for walking, biking and eating.

It's perfect in its visual simplicity and 'straightforward-ness'