Wednesday, 12 December 2012

Digging Detroit: Shinola



The recession has been particularly nasty in the city of Detroit. The historical American epicentre of car manufacturing however has seen something of a rebirth... as a bicycle manufacturing hub.

Shinola, an upstart Detroit-based manufacturing company, is attempting to bring back American craftsmanship with its line of high end bikes, watches, and other goods. The brand’s headquarters are located across the street from Cadillac Place and inside what used to be a research lab for General Motors. It is inside this massive 30,000 sq ft space that the bikes are assembled… by hand. via