Monday, 18 February 2013

H&M style guide for cycle commuting

Purists scoff at the idea of a 'lookbook' for cycle commuting and whether the idea of a style guide for bike freaks makes you feel warm and cosy inside or causes you to spit your Jack Daniels back into your skinny latte surely it can only be a good thing that bike commuting is getting the once over from some style gurus. We'll start getting worried when Vivieanne Westwood turns her attention to redesigning the soft padded crotch-piece of a Lycra cycling pant, but kinda like the idea that brands like Paul Smith, Levi's and H&M are getting into the spirit of things.