Wednesday, 6 August 2014

The Ride James Massiah - presented by Levi's Commuter



The first in a series of short films presented by Levi's Commuter has been released. Starting it off is James Massiah who lives in London and uses his bicycle to efficiently get around the city. It also doesn't hurt that he loves the feeling of connectedness and independance riding the bike in the city gives him too.

"It definitely is an extension of my soul. Things that connect together… It gives you the ability to travel through time. You're completely open to the elements and you can feel the wind blowing past your face … That's the true magic of being on a bike. It is like the urban horse. A cowboy needs his horse, I need my bike."